Keld is devoted to improve the way we negotiate!

Keld is an internationally recognized expert and advisor on negotiation, trust and behavioral economics. He works with governments and major corporations in applying the techniques of the award winning SMARTnership negotiation strategy, while maintaining a busy teaching schedule at top-ranked universities around the world.

Mr. Jensen has made more than 200 international TV appearances, and contributes regularly to Forbes magazine, reaching more than 2.8 million readers.

His corporate clients include Vestas, Novo Nordisk, LEGO, Johnson & Johnson, Carlsberg Group, Siemens, Rolls-Royce, SAB Miller, Bang & Olufsen; he has also worked extensively with UNICEF and several national governments.

A prolific author, Keld has written 24 books to date, with his works available in more than 38 countries.

In 2016 he was named as one of the world”s Top 100 Thought Leaders in Trust. In 2017, he was awarded the IACCM Innovation Award and the National Public Procurement Organization “Negotiation/tender of the year award” in Denmark. His latest book Honest Negotiation, received the #1 New Release recognition on Amazon.